24 November 2010

Perutusan dari pihak Nuffengers | Buffered Earning


hey hey. selamat pagi semua. baru je lepas kemas rumah nih. Alhamdulillah lepas dah beberapa hari tadek air kat terengganu ni, akhirnya lewat malam semalam air dah ada! yehaaa.. so, aku pun kemas semua yang bersepah kat dapur then mandi. best best best. sebab semalam last aku mandi pagi-pagi buta tuh. muehehehe.

my dearest followers, dah makin bertambah-tambah dah. happy giler. dah lama mengidam nak followers banyak. muahaha. gedik kan? biar lah. suke hati ai. so, dengan kemeningkatan ( bm hancus ) followers yang sangat aku sayangi, aku harap trafik up la sikit kan. senang aku nak dapat BE. tergedik-gedik dah aku nak BE nih.

hari tuh, Sis Anna Boleyn ada suruh aku hantar ticket kat Nuffnang tanya kenapa still tak dapat BE. then, semalam aku check e-mail pihak Nuffengers dah reply soalan aku. so, just check it out ok sape-sape yang rasa nak dapat BE.

Here is the response made to your ticket.  Please do not reply to this email directly, use the link above
to reply.

Hi Iqa,

Buffered Earnings are pending earnings from CPM campaigns which Advertisers choose which blogs they want to advertise based on several factors such as the demographics of your blog readers, the desirability of ad units, membership exclusivity and the availability of ad units. These ads pay according to the unique impressions the advertiser purchased from your blog that will be able to see the ad. It doesn\'t require any of your users to click on it in order for you to get paid.

As advertisers always have a target audience for their campaigns to address to, they will choose blogs with suitable blog readers as their target audience. Should your blog readers fall into that category, rest assure that you\'re very likely to be picked by them. Many bloggers who do not fill in their blog surveys properly may find themselves not receiving ad campaigns from advertisers frequently. This is due to the fact that the survey actually helps advertisers know the bloggers\' blogs better. Blogs registered without completed surveys are often ignored by advertisers as they do not know if your blog\'s reach is suitable for their campaign or not. As such, we\'ll highly recommend for you to ensure that all your blogs\' surveys are filled and updated from time to time. Do also note that advertisers tend to shy away from blogs that touches about politics as they don\'t wish to be associated with anyone pledging support for any political fronts. Blogs without original content will also not attract many advertisers in general.

Desirability of ad placement is crucial in the advertising industry. Advertisers spend a lot of money to design an ad and buy ad space. They want to get their message across to their target audience as effectively as they could. This being said, they will always buy ad spaces which are optimized and desirably placed. Just ensure that your ad units are at their intended place and this factor would be satisfied in the eyes of the advertisers. A Skyscraper ad unit is supposed to be the first element of the sidebar and not anywhere else. The same goes for Leaderboard as the first visible element upon visitor\'s entry to the site and Large Rectangle right after your first blog post. Should your blog\'s ad units not be located at these placements, it would severely affect advertisers\' decision to advertise on your blog as there are plenty of other blogs under our network with perfect placement of the ad unit.

In addition, availability of ad units plays an important role for bloggers to be chosen for campaigns as well. All our advertisers split their budget evenly across all our 3 ad units, Leaderboard, Skyscraper and Large Rectangle whenever they advertise with us. That being said, the budget would be limited and might not be able to cover that many blogs for a particular ad unit. If your blog have all 3 ad units in it, your chances of being selected for campaigns would be fully maximized.

Membership exclusivity plays a part in advertisement campaigns as our advertisers tend to advertise more on Glitterati blogs as it is part of our reward program to our most loyal bloggers in the region. Ordinary members will still be selected for campaigns but in a lower number compared to Glitterati\'s.

Blog\'s traffic is also important to earn more from advertisers. When your blog has more visitors, this means there is more ad space that advertisers can buy (resulting in higher earnings). In addition, blogs with higher traffic also attracts advertisers\' attention!

Our system also prioritizes blogs which have received less CPM campaign to be suggested to advertisers in the future for their ad campaigns as part of our initiative to ensure all of our bloggers are able to earn evenly from advertisers. That means there will be times where a blog will not be chosen for campaigns if it has been getting a lot of campaigns for a period of time.

We\'ll do our best to sell the ad units of our bloggers as long as they\'re optimized and within our protocols. If the ad units are not optimized or they\'re not in the best interest for the advertisers, we cannot defile the practice of our company\'s policies and have our advertisers advertise on blogs which do not yield the best results for their campaigns. I hope that you will understand that it is important for advertisers to achieve satisfactory results for their campaigns in order for them to advertise more on blogs.

Robb Chew
Blogger Relations Executive

Nuffnang Sdn Bhd


This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited.

faham tak? kalau tak faham boleh la korang guna Google Translate ok? semalam aku pun translate je sebab ayat dia banyak yang aku tak faham muhehehe... mesti ada yang akan tanya aku apa itu BE lepas ni. macam hari tuh. BE tu Buffered Earning. kalau nak tau lebih lanjut boleh la search kat Google ye sayang.

terima kasih sebab sudi baca. baca ke? eh.

7 Love Note (s):

jari finger said...

semoga dapat banyak2 BE nanti :)

Puteri Iqa Izyan said...

@jari finger insyaAllah..mudah-mudahan.. hehe :P

Anonymous said...

wah..thanks for the info..=)
buatlah mcm dia ckp tu..insya allah dapat nanti..ehehe

Puteri Iqa Izyan said...

@alienelliz my pleasure. :))

insyaAllah.. hehe :D

peaqour said...

thanks share email ni... banyak faedahnya untuk bloggers kalau hayati betul betul...

Puteri Iqa Izyan said...

@peaqour not a big deal dear :))

nur said...

BE dah kiurang..

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